The Weber name has long been synonymous with quality, integrity, and trust—earned through decades of consistency, accomplishment, and commitment to doing things the right way. While Jesse has been the builder of the Red Angus cowherd, his family has rich ties to agriculture in the region that stem back gen- erations. We all know that this is not a business for the faint of heart, but because of the love of the land and the stewardship of God’s creations that is so deeply intwined in the roots of this program’s makeup, the bounty of the harvest continues to be rich with their commitment to bettering themselves with each crop. It is with that legacy in mind that we welcome you to the 2026 Weber Land & Cattle Annual Bull Sale. Years ago, Jesse Weber planted his flag with a clear vision: remain on the leading edge of genetic progress while never sacrificing the flawless, fault-free, high-quality cattle that have always defined the program. To suggest those goals fell short would be a gross understatement. Rather than chasing volume, the opera- tion has quietly helped lead the breed by marketing a disciplined, limited number of bulls each year—an approach that allows quality to run deep through every male born and offered. The program is built on fundamentals, with no tolerance for shortcuts or excuses. Cattle are expected to be built right, function soundly, and withstand the pressures of any environment in which they are asked to perform. This unwav- ering commitment to physical integrity, paired with balanced, economically relevant data, has become a hallmark of Weber Land & Cattle—recognized and respected by those who have invested in, studied, and relied on the program. Each year it becomes clearer that the foundation of this offering begins with one of the most prolific and disciplined cowherds in the breed—a maternal base built through decades of uncompromising selection and intense culling pressure. These cow families have been proven generation after generation, with relent- less emphasis placed on fertility, udder quality, foot structure, longevity, and functional kind. They are not trends or theories, but working cows that earn their keep and define the program. The dominance of this cowherd is unmistakable the moment they are seen. Massive feet with real heel depth, exceptional flexibili- ty, and true skeletal integrity are blended seamlessly with the right pattern, body shape, and authentic beef dimension. These are maternal lines that consistently rise to the top—cows that command attention, create envy, and set a standard others aspire to reach or surpass. This set of red-hided herd sire prospects is a direct reflection of those elite cow families. They are built to last, bred with purpose, and backed by a maternal engine that gives confidence in their ability to add value well beyond one generation. If you have done business with the Weber family before, you already under- stand why so many return year after year. For those who have yet to tie into the WEBR prefix, March 10 presents the opportunity to invest in one of the industry’s most respected maternal programs—an outfit de- fined by vision, ambition, and flawless execution. Please feel free to contact any member of the Innovation AgMarketing team for assistance with your selections. WELCOME
INNOVATION AG MARKETING
Jered Shipman · Tim Anderson · Graham Blagg
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