FBA Announces Launch Of Recruitment Video: ‘Now Hiring: Corrugated Packaging Industry’ BY RACHEL KENYON The Fibre Box Association (FBA) has announced the launch of a new corrugated industry recruitment video – “Now Hiring: The Corrugated Packaging Industry.” The video features corrugated industry employees talking about their jobs – what they like about them, how they got into the industry, and why the corrugated packaging industry is a good fit for anyone looking for a job that offers stability, growth opportunities, and a voice in the making of an everyday essential product.
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A screen shot from the FBA recruitment video, as seen on YouTube.
The video comes as concerns mount about ensuring the continuation of talented and skilled plant employees across the corrugated packaging industry. Last month, I sat down with Tim Bergwall, Division President for Pa- per Packaging at Greif; Bob McIlvaine, President and CEO at The Royal Group; and Charles Malo, president and CEO at Cascades Container- board Packaging for a panel discussion on labor at the FBA Annual Meet- ing in Laguna Beach, California. All three panelists said their companies were experiencing labor short- ages and shared ideas for attracting workers to plant floor positions. Tim said they’ve streamlined their application process at Greif. Charles said they’re expanding their job fairs and Bob said they’re offering training to new hires on things like how to read a tape measure and other skills that build confidence to keep new workers on the job longer. Many in the audience also shared ideas about how to increase out- reach in their communities and educate potential workers about avail- able jobs in the industry. The new video becomes another tool in companies’ recruitment ef- forts. As a first-hand account from current employees, the video provides shared insights into what makes a job worth pursuing in the corrugat- ed packaging industry. Common themes heard throughout the video in- clude: • It’s not just a job, it’s a career with lots of opportunity for growth. • Working in the industry provides stability – “I’ve never been laid off.” “I’ve always had a job.” And “I’ve been able to provide for my family.”
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May 30, 2022
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