New York Label & Box (CONT’D FROM PAGE 1)
we can’t do these days in the label and carton sectors and our customers have come to rely on our ability to deliver a variety of printed packaging that is right first time, every time,” he commented. Knowing how important packaging is to a product’s success, Haedrich knows that a combination of innovation and competitive pricing is what is needed to drive new business in today’s market. “We aim to deliver the most appealing, durable and affordable folding cartons and if you want something a bit special, like a custom substrate, coating or adhesive, then we have the knowledge and expertise to deliver on that too,” he said. “Shelf impact is what it’s all about if you’re looking for a competitive edge.” Latest Technology Fully self-sufficient from design studio to delivery, New York Label & Box uses the latest CAD technology to pro- duce 3D samples which are then printed sheet fed offset with UV curing and converted by a raft of modern offline technology. This method of production is the traditional approach to folding cartons and remains fundamental to
the company’s success – but Haedrich knew that he need- ed to engage in some lateral thinking if he was to ‘break out of the box’ and break into new markets. “We’d been looking at inline flexo for some time, but nothing had caught our eye in terms of specification for the requirements we have,” said Haedrich. “That was until we met Edale and saw the FL5 press. It appeared to move the game on in terms of flexible production capability and still offered top quality print.” Key to the FL5’s appeal was its 20-inch (510mm) web width and ability to handle up to 27pt (700-micron) board. With a rail system capable of taking added features like cold or hot foil and lamination, and a flat-bed die-cutter, the modular design and build of the FL5 makes it as fu- ture-proof as is possible with today’s technology. “It was the demonstration that really convinced us of its commercial viability. We saw how easy it was to make- ready and run, and no matter what processes were in- volved, the end product was always up to the quality standards that our customers demand,” he added. In fact,
SPECIALTY FOLDER GLUERS • OPERATOR TRAINING • REBUILDS & RELOCATIONS • RECONDITIONING in Kenosha • PARTS & MACHINE REVIEWS • GUARANTEED IMPROVEMENT TOROSIAN TECH SERVICES INC. Training and Reconditioning Center 930 Tenth Street • Racine, WI 53403 (800) 555-5876 (U.S. only) Phone: (262) 633-5133 • Fax: (262) 633-5176
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24 May 30, 2022
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