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FROM THE FOUNDER
L ate last month, I got to go to Zweig Group’s annual ElevateAEC Conference & Awards Gala in Tampa. It was very well-attended and the first conference I had been to in probably five years – and it was great to be back. The ElevateAEC Conference in Tampa energized attendees, fostered invaluable connections, and showcased industry potential and success. What’s so great about ElevateAEC?
Here are a few of my thoughts and observations on the event: 1. The energy of the attendees, and the energy of the whole event is infectious. It’s really something when you put hundreds of optimistic winners from one industry in a room together. It really changes your whole attitude and perspective on what is possible. That’s what we had at ElevateAEC. And that isn’t the way I feel at most industry gatherings, too often full of complaining and negativity that sucks my energy versus increasing it. 2. The connections between attendees made (and remade) are invaluable. I overheard a number of conversations about potential combinations of two or more firms by the CEOs/founders there. That is really cool. Where else can you witness
that? One firm there had acquired 20-something companies. The possibilities that can come out of these conversations are exciting. I also reconnected with some of my old friends at the event and one even drafted me back to their BOD. 3. The sponsors and exhibitors I spoke with all recognized the energy and potential of the group. Each of them I talked to were surprised at how engaged the attendees were and how interested they were in what the sponsor was doing for the industry to help it out. That was a really good feeling as we want sponsors to feel their time and monetary investment to do something like this is worth it. From my own experience, that isn’t always the case!
Mark Zweig
See MARK ZWEIG, page 8
THE ZWEIG LETTER OCTOBER 28, 2024, ISSUE 1559
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