Meet the 5 Curiosity Cohorts
Clarity Seeker
Take the Sticky Curiosity Quiz to discover which cohort you belong to – to help you feed your own curiosity and make the most of how you explore the world. Once you know about yourself, we bet you’ll want to know more about your audience and how they are curious, too…
Simple details with clear outcomes soothe this audience. ‘Keep it simple’ needs to be your mantra. For Clarity Seekers, planning is a pleasure, but it is our job to make this as simple as possible. Delivering a clear plan and simple solutions allows them to immerse themselves in your brand and what you’re doing, and give you their full and undivided attention
Socio-Eco Empath
The creative cohort, their minds are like an infinite scrapbook. Everything has the potential to inspire them. As they file each moment, each new song, new destination, meal, conversation with friends or those overheard with strangers and more importantly the content we produce and share to inspire their future creativity. Then, given the right moment, they translate it into their own words, giving the world a fresh perspective. Empower them to do this. Expressive Individual
Novelty Explorer
They love to take a risk and push themselves to the limit, whether that’s physically, mentally or emotionally. Deliver content that can inspire screen-free experiences that excite their senses and evoke adventure. It’s not all about base- jumping or cliff diving but being free to jump from one new thing to another. Allow your content to be that launchpad. Exhilaration Hunters
Trying something new gives this cohort a thrill. They will love a surprise discount, or the serendipity of discovering a new product. The pioneers amongst their friends, they are often happy to take the lead, so provide them with this opportunity in your content. Nothing piques their curiosity more than the unfamiliar.
People are their purpose. Connecting with others is their driving force. Whether it’s being part of a community, standing up for what they believe in, or working together to save the planet, it is up to us as brands and content creators to deliver these opportunities. They relish hearing new stories and making new connections, and that’s what we are all about.
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