Sandler Training - December 2018

LET YOUR IDEAS FLOW CREATIVE HUB ENSURES POLISHED ADS

TAKE A BREAK

You’ve been there, just like everyone else, scrolling aimlessly through your newsfeed, when something catches your eye. You know it’s an ad, but you stop and stare anyway. Maybe it’s a video making innovative use of a 360-degree camera. Maybe it’s a carousel of images telling an engaging story.

Or maybe the ad is broken.

From image text with glaring formatting faux pas to videos in the wrong aspect ratio, there’s a lot that can go wrong with mobile advertising. Having an innovative social media ad flop because of technical problems is a huge waste of time and money. Thankfully, Facebook has created a space to let you work out all the bugs before your next mobile campaign goes live: Creative Hub.

EXPERIMENT

At its core, Creative Hub is a space to let your (or your marketing team’s) imagination run wild. Facebook created this resource to help small- business owners go from having an idea to nailing an effective launch without needing to be programming engineers. The interface allows you to upload ad mockups securely, where you can preview exactly how they will behave on Facebook and Instagram’s mobile apps.

We have 20 complimentary copies of this new book to send out. If you’d like one, email joan.stephens@sandler.com or call (208) 429-9275 to request your free copy!

COLLABORATE

Not only does Creative Hub let your team see an ad take shape, it allows them to do so from across zip codes. With cloud-based project folders, you can collaborate with creatives, executives, and customers across the globe. This streamlines workflows and ensures your next mobile ad ticks all the right boxes.

GET INSPIRED

These tools are all well and good, but what if the creative juices just aren’t flowing? That’s where Creative Hub’s “inspiration” section comes in. This is the icing on the cake: Facebook has curated some of the best mobile ads from top brands to show off just how much the medium can do. You can even drill down into the exact format you want to use, such as looking at the best applications of vertical video. Creative Hub is a huge boon for small marketing teams with big ideas. We’ve use it for our own social media campaigns, and the amount of time and stress saved by being able to see a working mockup has been invaluable. And the best part of all? This powerful marketing tool is completely free!

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