BATHROOM TRENDS
SHOWROOM - BEGGS AND PARTNERS
BEGGS AND PARTNERS BELFAST BECOMES FIRST FLAGSHIP UK SHOWROOM FOR IDEAL STANDARD’S ATELIER COLLECTIONS… Ideal Standard looks to Beggs and Partners for designer flagship showroom
I deal Standard has strengthened its long- standing relationship with Beggs and Partners, following the launch of a new dedicated retail area within the stockist’s Belfast store. The new 56m 2 space is a flagship showroom for Ideal Standard in the UK, featuring a large variety of the company’s design-led products. The selection on display includes Ideal Standard’s premier Atelier Collections – a range of expertly designed bathroom products from renowned Italian design studio, Palomba Serafini + Associati (PS+A). The new retail area has been curated by Ideal Standard’s Chief Design Officer and PS+A co-founder, Roberto Palomba, giving customers a stunning space in which to view the products. Launched in 2021, the Atelier Collections draw inspiration from iconic Ideal Standard products of the past – combining rich heritage with modern aesthetics and technology to create exciting new statement pieces for the present. The products include an
exclusive range of ceramics, brassware and furniture, from the geometrically- inspired Conca, to the neoclassical Calla and the impactful Ipalyss basins. Featuring bold designs that work in harmony to allow complete customisation on every project, all products are also designed to be combined with others across Ideal Standard’s ranges through the Singular™ philosophy. Singular™ is a new approach to specification, which enables customers and designers to easily choose from thousands of products to create the perfect design to suit their space. Speaking on the new flagship showroom, Adam Evans, Channel Director (Retail) at Ideal Standard UK, said, “For over 60 years, we’ve been working closely with Beggs and Partners to provide the highest quality in bathroom products. “Our new flagship Belfast showroom, designed by Roberto and the team, is a continuation of that partnership,
fantastic, immersive experience for customers.” Nicola Flynn, Retail Group Sales & Marketing Manager at Beggs and Partners, added, “We have a great
relationship with Ideal Standard, which has only been further strengthened by this new partnership. “Becoming the first flagship Atelier Collections showroom in the UK is testament to our commitment and belief in the brand – through this latest development, we will continue to work closely with Ideal Standard, and showcase its stunning range of fittings and features for our customer base.”
For more information on the new flagship Ideal Standard showroom at Beggs and Partners Belfast, visit: beggsandpartners.com
showcasing some incredible Ideal Standard products and providing a
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