Abstract: This study explores the digital boycott of an Arabic film, Amira, which discusses the topic of smuggled sperm, in December 2021, and aims to deepen the understanding of these cases. Through the methodology of social network analysis, the study reveals many of the hidden characteristics of digital protests. It also attempts to answer questions about the type of network, the groups that appeared, the influencers, and the most important issues and ideas that the protesters discussed. To do this, the study used mixed methods, such as social network analysis, content analysis and thematic analysis. The data was gathered over the course of three days through NodeXL, and 1000 random tweets were selected for thematic analysis through MAXQDA. The study found that the campaign was formed according to the community clusters model, which usually appears when there is a collective agreement on the campaign topic, and there is no strong opposition to it. A wide and diverse range of influencers participated in it. Several factors contributed to the success of the campaign, as it dealt with highly sensitive topics in a society that does not accept compromise honour and resistance, including media momentum, international participation, its synchronisation with an actual movement, the addressing of several stakeholders and the circulation of real stories on the network . Keywords: Digital Boycott, Amira Film, Social Network Analysis, Twitter.
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