SHATTERPROOF NEWSLETTER
NOVEMBER 2019
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one of the episodes. If you have, thanks for taking the time to do that.
This was one of the first goals I set for myself in my year of taking massive action. When I picked this goal, I had a lot of work to do because this was a new foray for me. So I worked with a team to get started, and I dove in. I didn’t have a study at home and needed somewhere quiet to record, so I called a contractor and converted a room for my office. I began recording episodes and connecting with awesome business owners and entrepreneurs for interviews. I’ve met some incredible people. These conversations not only got the word out, but I've also found that they continue to inspire me and fuel my love for what I do. My work has always been about relationships, both with my clients and with my team, which helps me strengthen and secure business-partner relationships for other small business owners. Talking to other entrepreneurs for the podcast has been illuminating. It’s brought home the power of relationships. When we go to one another for insight or bounce ideas off another person who’s been in the same boat, we can learn so much more than we would alone. It’s tempting sometimes as entrepreneurs to shut ourselves off from everyone and work alone. Granted, there are times when you need to do that to get things done. But I also encourage you to reach out and connect with other people in your industry and community. Heck — people who aren’t in your industry can provide so much insight too. Getting that outside perspective is invaluable. People who’ve had different experiences can bring a new solution to a challenge you’re facing or identify a gaping hole in your marketing plan that you wouldn’t have noticed on your own. We can’t do everything, but I know it’s tempting to try sometimes. Pick out something that only you can do, and do it well. Take massive action on it, and see where that gets you in the next six months. I’d love to hear about your journey. – Scott
MY YEAR OF TAKING MASSIVE ACTION
I ’ve shared with you my belief in taking massive action. In fact, it’s been my theme this year. Reading Grant Cardone’s “The 10X Rule” (only about 10 years behind everyone else) was kind of life changing for me. My takeaway? Instead of baby steps, I need to take massive action. Looking back over the past several months, this shift has helped me be so much more productive. I’ve found that if I use an incremental-success formula, I fall off and don’t see my goals through. I get distracted. But when I pick two or three things I want to take action on, I can focus. More than three, and it’s overwhelming. Even if you just pick one thing, this approach is still effective, and you’ll still see amazing results. Think about it — if you pick one goal a month to focus on, that’s 12 major goals you’ll achieve that year! That’s more than you’ve ever done before, I’d bet. And seeing these goals through? That satisfaction is immeasurable.
One example of taking massive action this year for me has been starting a podcast. Maybe you’ve listened to
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POINT BY POINT
REVOLUTIONIZE YOUR BUSINESS WITH BULLET JOURNALING
to the smallest logistical details, or it can break down a single, complicated aspect, such as vendor tracking, into one journal. The look and function of your bullet journal is completely up to you and your process.
When you’re an entrepreneur or a business leader, your to-do list can feel more like a novel than a manageable list. But what if you could order your thoughts, track your accomplishments, and maintain organization all on your own terms? It may sound too good to be true, but bullet journaling does just that.
HOW DO I DO IT?
Despite the versatility, every bullet journal shares a couple key components. First, you need a legend or key to identify what symbols mean throughout your journal. For example, a square next to a task may indicate it is a high priority, or a star may mean a task has been completed. Any group of symbols will work, but consistency keeps you organized. Second, you need a calendar in your bullet journal. That way, you can organize your goals by year, month, week, or day and keep track of smaller goals along the way. Throughout your journal, create separate sections for as many breakdowns as you want, but the key is to keep it all connected. No longer do you need to carry around a to-do list, a planner, and a calendar. Turn to bullet journaling to revolutionize the way you organize. For more tips, inspiration, and information on how bullet journaling can help you and your business, visit BulletJournal.com. correctly. That way, your business is separated from your personal assets, and no one can take from your personal assets if you are sued. 3. Document everything . If it’s not written down, it didn't happen. In your day-to-day business, document even your small deals. Keep copies of proposals and signed agreements, and don’t settle for handshake deals. A text message counts, but only if you keep it. 4. Don’t use anyone else’s intellectual property (IP). This is something created by another person or business, and using it can put you at risk of a lawsuit. Don’t use others’ content, photos, or work and call it your own without explicit written permission. 5. Protect your intellectual property . Register names, logos, curriculum, content, and other intellectual property so you can protect what you’ve spent time and money building. 2. Start your business on a solid foundation. Set up a corporation or limited liability company and do it
WHAT IS IT? Despite what the name may suggest, bullet journaling has little to do with writing out your feelings — unless you want to do that! Instead, it’s a log of all your to-do lists, reminders, and tracking systems in one convenient place. The goal is to complete tasks and update your journal each day. You can even download a companion app to digitally stay on top of your tracking. The beauty of bullet journaling is customization. If you’re a visual person, create drawings or tape down pictures to represent your tasks. If you prefer precise outlines, use ruled pages to order each goal and its subtasks. A bullet journal can include every aspect of your business down Recently, on the podcast “School for Startups,” founder Jim Beach spoke with our own Scott Reib about the five ways to shatterproof your business. Here are the key takeaways from their conversation. What does shatterproofing mean? As Scott explains, shatterproof glass was invented for gas masks so that if something hit the glass, it may mark it but wouldn’t break it. This allows the wearer to make informed decisions instead of acting in a panic. In the same way, shatterproofing your business is about putting systems in place and having the right information so you can make informed decisions instead of just being a reactionary businessperson. Here are the five proven strategies that every business owner should be implementing: 1. Have a set of key advisors in your corner. These should be made up of four key figures: your banker who helps with cash flow and credit lines; a certified public accountant who manages business finances and charter accounts and guides you from a business standpoint; an insurance broker who gives you independent advice on coverage for your business; and a lawyer who understands the business side of the law. GO FROM REACTIONARY TO PROTECTED
5 PROVEN STRATEGIES TO SHATTERPROOF YOUR BUSINESS
You can hear this podcast episode in full at ReibLaw.com/podcasts.
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WILL YOU BE READY?
PREPARING FOR THE WORST IS FOR THE BEST
your table was jeopardized or if the place you call home was taken away. Worst of all, imagine you suddenly lost a family member and had no idea how to take the next step and honor them by settling their legacy. It’s hard to think about, but these things do happen. Lawsuits that businesses are unprepared for can bring them to their knees, personal assets that aren’t independently protected can fall victim to business woes, and family members sometimes pass on long before we’re prepared for them to leave us — as if we can ever truly be ready for something like that. At REIBLAW, we’ve seen all these things happen in every scenario imaginable. And that’s why we do what we do. We want to help you protect what matters to you most so that if hardship ever befalls you, the proper precautions are already in place to ease the process. Give our office a call at 940.591.0600 or visit ReibLaw.com to find out more about the asset protection services we can provide you and give yourself peace of mind this holiday season.
We at REIBLAW have a lot to be thankful for this season, and we know our clients do too. Taking the time to reflect on all you have in your life — your business, your loved ones, any assets you’ve worked hard to obtain — is what this time of year is all about. A big part of that reflection should be analyzing where these things stand and doing what you can to keep them firmly in place. When you’re gathered with family this season, celebrating in one another’s company under the roof of a warm home, take a moment and look around. Imagine how you’d feel if you suddenly lost it all. Imagine if the business that puts food on
BURNISHED POTATO NUGGETS
Inspired by Bon Appétit
INGREDIENTS
• 5 lbs russet potatoes, peeled and cut into 2-inch pieces • 1/2 cup extra-virgin olive oil • 1/4 cup vegetable oil • 8 cloves garlic, crushed
• 2 sprigs rosemary • Kosher salt, to taste
DIRECTIONS
'5 PROVEN STRATEGIES TO SHATTERPROOF YOUR BUSINESS' Fact: 1 in 3 businesses has been hit with a lawsuit or threatened with a lawsuit over the past three years. This book lays out five proven strategies that, when implemented properly, will absolutely protect you and your hard-earned assets from any possible legal action. Visit ScottReib.com/books to order your copy today!
1. Heat oven to 425 F. 2. In a large pot, pour water over potatoes to cover by 2 inches. Salt water and bring to a boil over medium-high heat. Reduce heat and simmer gently for 10 minutes. 3. Thoroughly drain potatoes and let stand for 10 minutes. Toss gently and season with salt. 4. Meanwhile, combine both oils in a large pan and heat in oven for 10 minutes. 5. Remove pan from oven and add potatoes, turning to coat thoroughly. Return to oven and cook for 30 minutes, turning every 10. 6. Toss in garlic and rosemary and finish cooking for 8–10 minutes. 7. Drain and serve.
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How Scott Made His Goals Happen INSIDE THIS ISSUE 1 2 2 3 3 4 Bullet Journaling for Your Business How to Go From Reactionary to Prepared The Importance of Protecting Your Assets Burnished Potato Nuggets The Gift of Giving
CELEBRATING GIVING TUESDAY SUPPORTING THE PEOPLE YOU BELIEVE IN
global scale using the hashtag #GivingTuesday. The website states that “... technology and social media could be used to make generosity go viral; that people fundamentally want to give and talk about giving.” Through massive social media platforms like Facebook and Twitter, the individuals and companies participating in Giving Tuesday can spread their missions and messages all over the world, encouraging others to do the same. HOW YOU CAN CELEBRATE Now is the perfect opportunity to support your community and the causes you believe in. The best part of this holiday is that “giving” doesn’t just refer to donating money. People can give back by volunteering their time to help a nonprofit business, donating goods and food, or just buying a stranger some lunch. Even the smallest actions can have the biggest impact. If you’re interested in participating in Giving Tuesday, get together with your friends, family, sports team members, or neighbors to brainstorm on how you can give back. To learn more about how you can participate, visit GivingTuesday.org .
November is usually all about Thanksgiving, but it isn’t the only holiday that encourages generosity. Giving Tuesday is a phenomenal celebration in which millions of people from across the globe are inspired to spend 24 hours giving back to the communities they love.
ORIGIN AND GOAL Giving Tuesday is celebrated every year on the Tuesday following Thanksgiving, and this year, the holiday lands on Dec. 3! It was established in 2012 by the United Nations Foundation and New York’s 92nd Street Y as a response to consumer-driven holidays like Black Friday and Cyber Monday.
The purpose of the holiday was to spread the spirit of giving, not only for the people in our
nation but individuals across the world. The goal is “to create a massive wave of generosity that lasts well beyond that day and touches every person on the planet.” TECHNOLOGY AT ITS BEST Through the use of social media and technology, the organization hopes to encourage and spread generosity on a
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