These key strategies will help you prepare, identify the right targets and execute. Make the most of the all natural opportunity. PRIME Selling Steps in Action
Preparing
10.8% midwest
10.6% northeast
Doing your homework before you make the call gets results.
10.7% west
Identify Potential Customers
10.4% south
• Natural products generate interest from both distributors and operators. • Natural has national appeal, with even menu penetration across all regions.
Key Targets
• Operators who currently have natural items on the menu – perform a menu analysis by searching their website or visiting the operation. • Healthcare is a promising opportunity, as patients often require diets with natural products. • C&U establishments value natural products to meet the growing demand of millennial students concerned with food transparency. • Fast casual and national chain accounts are menuing natural products at twice the rate of their commercial segment counterparts.
by region
all natural menu penetration
by restaurant type
22.3%
21.7%
10.7%
9.0% 8.9%
7.5%
6.7%
6.5%
8
*Datassential, 2016.
8
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