SUCCESS STORY:
What began as a working relationship between new attorney Stephen Hegedus and retiring attorney Jim Stancil has turned into several years of big growth. As Stancil prepared to retire, he offered Hegedus the opportunity to take over his clients and run his firm. Hegedus, who had only been a practicing attorney for three years, jumped at the opportunity. After bringing attorney Hailey Hawkins on board, the two began networking and trying to grow their firm in the greater Charlotte, North Carolina area. Two years later, they made a commitment to do more marketing than just having a website and began working with Spotlight Branding. By the end of 2020, despite the legal industry coming to a halt in a global pandemic, Hegedus and Hawkins received a call from the oldest and one of the largest law firms in the county — they wanted to merge. How a Marketing Strategy Helped These Lawyers Merge With One of the Biggest Firms in Their County! STEPHEN HEGEDUS AND HAILEY HAWKINS
Richard Laws, the merging firm’s lead attorney, cited Hegedus’ and Hawkins’ reputation in the legal community. Even more, after seeing the marketing materials Spotlight Branding helped them create, he knew he wanted to work with them. The new firm began operations in 2021, with both Hegedus and Hawkins now managing a team of more than 20 employees in multiple locations. However, it’s proof that hard work pays off. And when paired with a content marketing strategy that reinforces your expertise, you open the door to an endless world of opportunities.
4 WAYS TO RETHINK YOUR RETENTION MARKETING Stop Losing Clients Today!
Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95% . If you don’t have appropriate retention strategies in place, 2022 is the perfect time to make a change! Here are four ways to completely rethink your retention marketing so you can save your team time and money. Reallocate your resources. Don’t just talk the retention talk — walk the walk! In order to truly change your company’s ways, you need to invest in retention and reallocate your resources. Provide your team with additional training on customer service. Important points to emphasize for retention (per Forbes
magazine) include frequent and friendly customer communication, transparency, active listening, and the value of relationship-building. Invest in retention tools. Staying in touch with your customers is the best way to keep them happy and remind them you care. You can stay on top of this by doing the hard work of reaching out personally each month, but it’s easier and more efficient to invest in recurring communications like automated weekly emails and regularly printed newsletters. Hire (or create) a retention expert. If you truly want to maximize your retention, you need to make it an integral part of your
team’s marketing approach. Investing in specialized training for your team is one way to do this. But you can also hire a retention expert or shift one of your existing team members’ roles to focus exclusively on managing and retaining clients. Yes, hiring is expensive, but remember — increasing customer retention by just 5% can increase profits by as much as 95%. That new team member will pay for themselves in no time! Retention marketing mindset shifts will be game-changers for your company. You can start with one of these tips or dive into all of them. Whatever feels right for you, if you try these ideas, it won’t be long before you’ll see the difference in your bottom line.
More Referrals. Better Clients . Higher ROI.
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