7 Foolproof Ways to Create Engaging Content
Part 2: The ‘One Thing’ Strategy
We’re back with Part 2 of our series “7 Foolproof Ways to Create Engaging Content.” Last month we shared the “Top 3” method, which is the secret sauce to many of our blog posts and podcast scripts. To make it work, you identify a category in your legal niche and come up with three things in that category (e.g., three provisions you must have in your estate plan). This month’s tip is even easier! We call it the “One Thing” Strategy. To create a piece of “One Thing” content, start by asking yourself these two questions about your future readers/listeners: 1. What goals do they have related to the services you offer? 2. What fears about their problem/case keep them up at night? From there, pick one of your answers to one of those questions, and come up with one
thing readers can do today, either to achieve their goal or avoid their fear. Then, write your blog or podcast script focused on that thing! Once you start looking for them, you’ll see “One Thing” content pieces everywhere. A few title examples might be … • “1 Thing You Can Do Today to Avoid an IRS Audit” • “Do This Now for a Faster Divorce” • “The Secret to a Successful Custody Battle” • “1 Step You Must Take After a Car Crash” The best part about this method is its brainstorming power. When you ask yourself the two questions above, you’ll probably come up with at least a half-dozen answers! If you choose one answer per post or podcast, it’s easy to create a content series (just like we’re doing right now).
Stay tuned to this newsletter for tip No. 3 next month!
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041 – “Hiring Virtual Assistants With Attorney Brett Trembly”
For smaller firms, having enough revenue to justify a full- or part-time position in house can be difficult. Not only can virtual assistants bridge that gap, but they can also become valuable assets to your business by allowing you to delegate a lot of work that takes up precious billable hours. In this episode, Marc sits down with Attorney Brett Trembly, founder of Get Staffed Up, to talk about the ins and outs of hiring a virtual assistant for your firm. If you want more referrals, better clients, and higher return on investment (ROI) on all your marketing, call us today at (800) 406-7229 to schedule a consultation!
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Listen to this episode and find even more at SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
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