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Disrupting distribution As Bob Pease, president and CEO of the Brewers Association, reiterated in the CEO panel that followed Watson’s presentation: “We win on-premise with draft. It is a point of differentiation for us.” So, for those who believe in that sentiment, how can you breathe new life into an account to sell more draft beer? “If your brand is relevant, and your product is something people want, they are going to demand that product,” stated Craig Purser, president and CEO of the National Beer Wholesalers Association (NBWA), noting the variance in scale depending on the brewery. “Some of you guys have done a tremendous job of owning your marketplace. Some of you might own your neighborhood. What can you do to take that relevance and export it to differentiate yourself while also maintaining focus and not getting ahead of yourself and creating too many varietals?”
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FUNDAMETALS Newsletter
Q2 2023 [19]
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