in a slightly different way from the other three.
“With my initial three centres I lead from the front as I know all my top accounts and I’m quite friendly with everybody. “The Welsh centres are slightly different. I’m standing at the back pushing forward. It’s been a learning curve for me, but it’s only been two or three weeks and all the centres bolt together perfectly.”
Having grown a Pirtek empire of five centres and 20 vans, Jason
has come a long way. “Before the credit crunch, Pirtek weren’t keen on multi franchises, they were keen on getting new blood in,” he says. “Since then they’ve changed their outlook. It’s all about service.
At the end of the day, it’s a piece of rubber and the fittings – you can get that from anywhere. How we differentiate
ourselves is service – response time, quality of workmanship and professionalism.
“Once you get the multi-centres, service levels go up. What happens then? You grow. When I saw that with Kidderminster, I thought this is definitely the way to go.” Having the right staff in place is paramount, Jason believes. He turns to his favourite analogy, that of a football team. “You can have the best players in the world but if your manager’s no good, they’re not going to play. “With each expansion, I’ve made sure they’re self- sufficient to a degree. I’ve got three very good managers and I know I could walk away for two or three weeks and I’d still have three centres when I returned.” Jason is well aware of the challenge,
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