This transcript was exported on Dec 16, 2021 - view latest version here.
a lot of in kind donations or whatever can be done. Just kind of thinking about how to still meet those needs, recognizing that the donors also may be facing some hardship. Reggie Hammond: Okay. Okay. When you think about all that's going on currently, can you think of any kind of trends or changes at play currently that align well with United Way's strengths? I'm kind of addressing kind of positioning. So, United Way has a set of strengths, and if you think about things that are kind of happening and you address some of right, but if you think about things that are current, like, trending now, or kind of current issues, what of those do you think align well with United Way's strengths? Matt Atkins: Thinking about people's careers, one of the big things that younger folks are really focused on is having a purpose in their career. And I think United Way does that pretty well. We have a really solid passion for helping our community, we have a solid passion for helping other not-for-profits in our community, so, again, we can meet the needs of all of our various stakeholder groups, whether that's our donors or the people that are relying on the services that we're providing. Matt Atkins: So I think that we may have an opportunity to align the passions that people are so focused on right now, and making sure that their work has purpose. We may be able to help lead them to that purpose, whether that's helping the business identify their purpose in the community if it's not readily apparent to them, or helping those individuals realizing what their purpose is, why they're here, and how they're impacting others, regardless of what their role in the community is. I mean, I think each of us has been impacted by various people throughout our community. Maybe that's where part of our role lies, is helping folks realize that. Reggie Hammond: I'll have to pay you for that advertisement later. That's pretty amazing. Anyone else? Anything else has come to mind as a gap or a challenge maybe that United Way is well positioned to address? How about threats? Anything feel like a threat to United Way unrecognized? Matt Atkins: I mean, again, they're always there. And so, we're going to do our best to recognize what they are at the time. They're going to evolve over the years. The threats that we saw five years ago are not the threats that we're seeing today. Rachelle K. Scott: I'd also add, as far as an opportunity to consider with the continued online presence of different agencies, people may want to directly connect with those programs and not go through the United Way. So, there's still funding occurring, let's say, Boys & Girls Club, if they have online giving, click this button on the website or send a message, text message, to something for giving, they're still getting money to the needed program or activity, but it wouldn't be through United Way. So that's one thing I guess I can see as you also mentioned Albany State, it just made me think about their Giving Tuesday or whatever, they send stuff out, and it's like, yep, you can just at the palm of your hand, right at your fingertips, have
UWSWGA - SOAR Focus Group 1 (Completed 11/16/21) Transcript by Rev.com
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