This transcript was exported on Dec 16, 2021 - view latest version here.
Absolutely.
Rachelle K. Scott: Yes. And I remember the days where just the agencies were listed on our donor card and you could select the ones you wanted them to go to, and then it funneled down to the four areas that Matt mentioned. And even from there, they ask, as in a lot of the places that you give to, those entities will ask you to just have an open allowance for them to designate the dollars to where they believe it's most needed. And either way, as Matt said, there're some passions around whatever was important to you. When I started, it was education. Not being from here, I knew that I was going to raise my children in Albany, and I had a personal connection which made it easy to give and throw myself off into all things education related. Rachelle K. Scott: And then Easterseals birthed out of that due to a personal familial connection with the disabilities. So, it really was very similar, but I did allow the dollars to go to wherever was most needed. But again, that was the reason I mentioned too, around, if there's an individual that has a personal affinity for a particular agency, or their cause, or their mission, they may decide yep, Lily Pad, that's it, that's where I'm giving my money, and it's easy to give because I can just write a check to them, or like I said, the electronic button click easy type approach. Rachelle K. Scott: So, figuring out, making sure that as the tides have changed, that the needs haven't. Or where, because I think at some point education was 40-something percent, so in terms of the dollars allocated, just assessing the landscape and making sure that those are still the right percentages, and then even recognizing the areas of giving. I think basic needs captures a lot, so you can always say, yep, that flows there, but just making sure that from the community data and the counties that are being represented that the dollars are being allocated accordingly would be my thing. Reggie Hammond: Okay. All right. When you think about what you would like to see as measures that will let you know whether United Way is on track to achieve success, what measures come to mind? Mary Bickerstaff: I think it goes back to that storytelling where you see what good dollars are being spent in the certain areas and the impact that they've made. So, testimonials from the different agencies would be a great thing to hear more of, and that will brand and tell United Way's story even more.
Reggie Hammond: Okay. Awesome. Anyone else?
Matt Atkins: Yeah. I mean, I'm an accounting nerd, so I like to quantify things, but much of what doing can't be quantified. And so, then we have to be more and more deliberate about telling these stories as Rachelle mentioned earlier. And so, we've talked about various ideas to tell these stories, whether that's weekly, biweekly, monthly, personalized stories, almost like a thesis of United Way to show the people that
UWSWGA - SOAR Focus Group 1 (Completed 11/16/21) Transcript by Rev.com
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