As a Practice Promotions client, you’ve already invested in a marketing system that gets you new and returning patients each week. But are you making use of all the marketing services that we offer? Or are you missing out?
Insider Circle PRACTICE MARKETING TIPS • JANUARY 2O24
LAUNCH YOUR MARKETING
INTO THE FUTURE.
Don’t Be Left Behind Without These Top Marketing Services for 2024.
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O 2 X
PRACTICE MARKETING TIPS Insider Circle PRACTICE MARKETING TIPS
DECEMBER 2023 JANUARY 2024
LAUNCH YOUR MARKETING
INTO THE FUTURE. Don’t Be Left Behind Without These Top Marketing Services for 2024.
As a Practice Promotions client, you’ve already invested in a marketing system that gets you new and returning patients each week. But are you making use of all the marketing services that we offer? Or are you missing out? You have a chance to start fresh in 2024. When you invest in our full marketing services, you will build more freedom + profit in your practice!
average, our websites convert 7% of visitors to patients. That’s 2x the industry average! • Analytics Lead Dashboard allows you to see your marketing results in real-time. 3 REACTIVATE PATIENTS + INCREASE REFERRALS. • ENGAGE Content System gets patients on your schedule with email, blog, and social media marketing content. • Practice Newsletter System reactivates past patients with powerful custom newsletters. 2 Together, these 3 steps form a marketing system that automatically fills your schedules and give you freedom and profit in your practice! But are there some services you’re missing out on? Maybe Google Ads, or Practice Newsletters? Our most successful clients use ALL of our marketing services ! Now is the time to give your clinic a fresh start. When you invest in Practice Promotions’ FULL marketing system , you will have more freedom and profit in your practice.
Google Ads Pro System
Are you printing and mailing patient news- letters each month? If you’re not...you’re reac- tivating fewer patients than you should!
HOW OUR MARKETING SYSTEM WORKS:
Practice Newsletter System
Practice Promotions’ marketing system has 3 simple steps: 1 ATTRACT NEW PATIENTS ONLINE. • High-Rank SEO System attracts hundreds of new patients from online. • Google Ads PRO System skyrockets your website to the top of Google. 1 2 CONVERT PATIENTS WITH YOUR WEBSITE. • Patient Performance Website converts website visitors to paying patients. On
Are you printing and mailing patient newsletters each month? If you’re not... you’re reactivating fewer patients than you should!
Contact your Account Manager and ask about adding Google Ads or Practice Newsletters to your Subscription today!
Don’t Wait!
NEW PATIENTS
The Secret to My RAPID PRACTICE GROWTH PRACTICE OWNER INTERVIEW: We needed to step back in our roles as
treatment providers and step up as leaders. - RAJ SUPPIAH, Co-Founder of Foundation Physiotherapy & Wellness
SEE FOUNDATION PHYSIOTHERAPY’S GROWTH IN THE PAST TWO YEARS:
thing that has helped us grow. We needed to step back in our roles as treatment providers and step up as leaders. Leaders that can create and measure our systems.
Practice Promotions CEO Neil Trickett, PT recently sat down to interview our client and friend Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, ON. Raj has been extremely successful in stepping back from treating patients 40 hours a week and investing in his business. Neil: What has helped your practice grow over the last three years? Raj: Great question! I think from a vision approach, you have to ask: where do you want your practice to be? Do you want it to be just a clinic, or do you want it to be a brand? For myself and my co-owner Matt, we decided we wanted to take our practice to the next level.
180 %
Neil: I couldn’t agree more.
You have to change as a person in order to take your business to the next level. And then when you understand you have to change, you ask yourself: what do I have to learn to get there? Raj: That’s where you might feel a little uncomfortable. You’re a PT, I’m a PT. We didn’t learn sales. So you have to invest in yourself. You may have to scale back on clinical learning and take
INCREASE IN NEW PATIENTS in first 8 Months!
155 %
INCREASE IN RETURNING PATIENTS in first 8 Months!
some time to get resources to learn about the business side of things. Neil: I know for me, about 16-18 years ago I realized “Gosh, I need to get better at business.” So now I have 16-
Neil: So what did that mean for you? Raj: Well, that meant we could no longer be treating in our practice for the majority of the time. We had to become the
“You can’t be purposeful about marketing if you’re spending 40 hours a week treating patients.”
88 %
INCREASE IN RETURNING PATIENTS in 2022.
18 years of business learning. I pretty much have the equivalent of a Master’s in Business, just not the actual title.
leaders and organizers at the top level and create a proper structure. By having specific roles for our employees and having proper organization, we’ve allowed our brand to be more organized. But you can’t step out of practicing unless you know you want your brand to be at that next level. Everyone has a different vision and different goals. If you just want to run a small practice, that’s great, and you don’t have to worry about creating a structure. But if you want to get bigger, then you have to understand that you can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. Trying to do both would be very hard, because you’re going to have to spend at least 10 hours a week on marketing, and then a few hours a week managing the marketing team! You have to be purposeful in how you want to grow and be organized. That’s really been the
Raj: (Laughs) Hey, that counts!
“Practice Promotions is an ideal solution for growing practices looking to streamline marketing and track its effectiveness”
Neil: I’m sure you’ve done it too! I’ve spent a lot on my own business training. But you cannot scale your business—you cannot hit your vision—unless you realize you have to change yourself and get better yourself. Raj: So my parting words would be: invest in yourself if you want to grow and know where you want to go. Know where you’re going, and know where you’re growing. To listen to Raj and Neil’s full conversation and get tips on how to involve your PTs in marketing, check out the Practice Marketing Power Hour on Apple Podcasts, Spotify, or wherever podcasts are found!
RAJ SUPPIAH, Co-Founder
WANT TO SEE THE TOOLS RAJ USES TO FILL HIS SCHEDULES?
REACH OUT TO YOUR MARKETING TEAM FOR MORE INFORMATION!
POSITIVE HABITS CHECKLIST • COMMUNICATION IS KEY!
Positive Habits Checklist We get it— You’ve got a lot of responsibilities, and it can feel difficult to stay on top of all your emails! It can be hard to keep track of the things we’re doing every day for you. But you don’t have to be checking your email or Basecamp app every second—and you SHOULDN’T! You can stay on top of your clinic marketing by following this simple checklist! Staying on top of these action items will not only allow you to track your results and keep your campaigns running smoothly but also give you confidence and peace of mind about your marketing efforts overall. Remember— the most important thing you can do for your marketing is to keep in touch with your team!
WEEKLY CHECKLIST
Check your email or Basecamp for messages from your team. Respond to those messages—and please ask us questions! For Print Customers: Check Basecamp (or your email) and give timely updates on your print projects.
Give feedback on artwork
Send custom content like photos from your clinic
Sign your Direct Mail approval forms to make sure your project gets sent out on time!
MONTHLY CHECKLIST
Fill out your Stat Tracker. This helps us track which marketing initiatives are working the best for you! Read your monthly written SEO report. This comes from Sarah Stafford. For Google Ads PPC Customers: Watch your monthly video report to understand your ad performance! Reply to the report if you have a question. For Google Ads PPC Customers: Send a quick note to your PPC team to tell them what’s happening in the clinic. Did you notice an uptick in patient volume? Did you move locations? We want to know! For Print Customers: Log your number of reactivated patients on your Stat Tracker.
YOUR TEAM WANTS TO KNOW…
Have You Moved Or Opened A New Clinic Location Recently?
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How Is New Patient Volume? Are Your Schedules Full?
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QUARTERLY CHECKLIST
3
Have You Hired A New PT?
Attend your quarterly call. You’ll get INCREDIBLE knowledge just by showing up. Ask your Account Managers: “How can I take my clinic marketing to the next level?”
Is Someone Going Out On Parental Leave?
4
How Many Reactivated Patients Have You Gotten In The Past Month?
5
REACH OUT TO YOUR MARKETING TEAM ON BASECAMP! WE WANT TO MEET WITH YOU!
The New Year is a great time to remind patients to focus on their health! Check out these “New Year, New You” postcards that will FILL your schedules! New Year, New You Postcards
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S C A N THE CO DE
Contact Your Account Manager or visit PTMarketingStore.com to order! Order Your New Year Postcards New Year Postcards Today! Today!
SCAN THE QR CODE to Visit Our Online Store!
Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!
PRODUCT SPOTLIGHT
PODCAST EPISODE
Elevate your health Take your health to the next level this new year with Connections Physical Therapy
Shop It Like It’s Hot: Gorgeous 2024 Postcard Designs to Fill Your Schedules
Secret to Practice Growth: How I Grew My Clinic From 1 to 7 Locations with Raj Suppiah
2024 is almost here! The New Year is a great time to remind patients to focus on their health! Check out these “New Year, New You” postcards that will FILL your schedules!
How did fellow Insider Circle member Raj Suppiah grow his Toronto-based physio practice from 1 location to 7 locations? The secret is a business mindset! Listen to his podcast episode now!
FREE STUFF!
PODCAST EPISODE
Download the FREE Social Media Calendar!
DON’T BE SHY! How to Get More Google Reviews with David Lott, PT
Does asking for Google reviews make you feel AWKWARD? You don’t have to feel that way! In this episode of the Practice Marketing Podcast, you’ll learn how to ask for Google reviews with confidence AND train your team!
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