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LAIRO RETURNS TO Alessandro Michele’s infamous red bathroom, this time as the face of Valentino’s Fall/ Winter 2025 campaign, Le Méta
Théâtre Des Intimités. Shot through Glen Luchford’s unmistakable lens, the campaign recasts the lavatory not as backdrop but as a stage, its tiled walls and mirrored surfaces doubling as both scenery and proscenium. What might otherwise be an ordinary space becomes charged with theatricality, a set for confessions, self-discovery, and fragments of performance. As Valentino’s newly named ambassador, Clairo slips easily into Michele’s diaristic world—her presence understated yet magnetic. She carries the mood with a cool that feels private and unguarded, as though the viewer is catching her mid-thought. Around her, a supporting cast that includes Kembra Pfahler, Aimée Byrne, Shane Stevens, and Weiyi Fang expands the mise-en-scène, transforming the bathroom into a living tableau where fashion and identity intersect. The ensemble echoes Michele’s ongoing fascination with community and multiplicity, pushing the campaign beyond individual portraiture into collective storytelling. The premise is deliberately subversive. By situating luxury within the restroom—an inherently liminal, often overlooked space—Michele asks viewers to reconsider where intimacy takes place. The mirror, a recurring motif, mediates between self and persona, reflecting not only surface beauty but also moments of transformation. Valentino’s lace, sharp tailoring, and after-dark polish shimmer differently here, stripped of runway gloss and reframed in fluorescent light, their glamour edged with rawness. What emerges is less spectacle than revelation. Le Méta Théâtre Des Intimités insists that fashion’s drama doesn’t belong solely to grand stages or red carpets but to the hidden, transitional spaces where people truly encounter themselves. With Clairo at its center, Valentino’s red becomes more than a house code—it is curtain, skin, and confession, a color that dares to make vulnerability look like power.
IN BETWEEN ACTS All Eyes on Clairo in Valentino’s Fall/Winter 2025 Campaign
source VALENTINO through FASHIONOGRAPHY.COM
20 KUBO FASHION + LIFESTYLE | 2nd EDITION
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