FALL INSIGHTS FROM CRE PROFESSIONALS
the months ahead? This fall and winter, we’re offering a free 3 – 5 day Wellness Activation Trial for properties to gather resident feedback and implementation data. The trial transforms underused gyms into engagement hubs through staffed trainers, curated classes, and on-site activations. With zero CapEx, owners see firsthand how wellness can elevate retention, renewals, and community culture – showing how quickly this program can change the energy within a building. What challenges or opportunities do you anticipate for your clients as the market heads into Q4? Operators face rising turnover and slower renewals. The opportunity is to activate what’s already there – wellness spaces that build emotional connection. Our data shows that consistent engagement (classes, trainer presence, rec- ognition) lifts renewal intent. The properties that humanize wellness – not just advertise it – will outperform as the market tightens in Q4. What are you most excited about for the future of your sector? Wellness is evolving from soft perk to hard asset. Data now links wellness activation directly to retention, rent growth, and ESG impact. We’re excited to help owners measure success not just in oc- cupancy but in resident vitality, engagement, and emotional connection. When residents feel known and inspired, they don’t renew leases – they renew lifestyles.
What’s one major project, initiative, or innovation your firm is focused on in the months ahead? With many building performance standards rolling out across the country, we’re focused on helping our clients understand complicated compliance requirements, make good decisions about how to comply, and align their building investments to meet requirements. What are you most excited about for the future of your sector? I’m most excited about the growing momentum around de- carbonization and data-driven asset manage- ment. We’re seeing sustainability shift from a “nice-to-have” to a core business strategy, and that’s opening the door for smarter in- vestments, stronger building performance, and real climate impact. Collleen Woodson Senior VP, Data & Product Strategy Bright Power
Andrew Tuccio Owner Tuccio Properties Group
Jennifer DiCecco SVP of Strategic Partnerships Elite Wellness Amenity Group
What trends or shifts do you see shap - ing your industry this fall and into 2026? Unanchored retail is benefiting from limited new supply, driving rent growth and strong valuations. Centers are benefiting most from diverse service-based and experiential uses. Management of these centers has become more hands on as the cost of labor and ma- terials continues to increase year over year. What challenges or opportunities do you anticipate for your clients as the market heads into Q4? One challenge I anticipate is slower leasing velocity – the time from initial inquiry to lease signing continues to lengthen. In response, we’re prioritizing tenant retention, focusing on renewals, and strengthening relationships with both tenants and brokers to maintain occupancy and stability across our portfolio.
What trends or shifts do you see shap - ing your industry this fall and into 2026? Rent growth is leveling off, and residents are seeking more than amenities – they want experiences. Our resident survey found that 76% of renters value fitness and wellness most, above pools or coworking spaces. As we head into 2026, multifamily is shifting from amenity arms race to activation arms race – where emotional connection and con- sistent wellness engagement drive retention and rent justification. What’s one major project, initiative, or innovation your firm is focused on in
Did you miss out on being part of this spotlight? Great News! We have more opportunities throughout the year! Contact John Picard to find out more: jpicard@nerej.com
ability remains top of mind for us – and our collaborators and partners. We do anticipate some positive momentum going into 2026. In every market where we’re active, local leaders understand the need for multifamily development. We have also long been advo- cating for the types of tax credit reform that passed at the federal level this year, and are cautiously optimistic this will help crucial projects move forward faster. What’s one major project, initiative, or innovation your firm is focused on in the months ahead? We’re pursuing several key initiatives at Cruz Companies. On the development side, our work is laser-focused on delivering more and better housing that is highly responsive to community needs in termsofunitmixes,AMIlevels,andservices. We are close to a construction start at our 87-unit senior housing project in College Park, Maryland, and at our transformative 170-unit, two-building project in Roxbury’s Nubian Sq., which will offer both rental and affordable homeownership units. We’re also exploring opportunities in markets such as Baltimore, Detroit, and Cleveland.
David Soccio General Manager Eagle Cornice Co.
Charles Moniz Managing Partner Ipswich Bay Glass Company Inc.
What trends or shifts do you see shap - ing your industry this fall and into 2026? There has been an ongoing and unfortunate trend in our industry, and that’s a severe skilled labor shortage. I’m sorry to say that it appears that this is going to continue into 2026 and beyond, and it doesn’t seem like there is a solution on the horizon. What challenges or opportunities do you anticipate for your clients as the market heads into Q4? I feel that clients have been slow to proceed with planned projects. The Fed is cutting interest rates but at a slower pace, causing many projects to not move forward. I’m anticipating that the next rate reduction will spur economic activity.
What’s one major project, initiative, or innovation your firm is focused on in the months ahead? IBG is focused on bringing our new line of curtainwalls (ThermTek) to market, delivering industry-leading thermal performance. Our new systems will yield triple-glazed performance from a double-glazed system. What challenges or opportunities do you anticipate for your clients as the market heads into Q4? Staying ahead of the ever-changing performance requirements dictated in the building codes. Codes are making it more and more challenging for façades to meet the requirements.
Justin Cruz COO Cruz Companies
What trends or shifts do you see shaping your industry this fall and into 2026? As a construction, real estate development, and management organization that has focused on affordable housing for 75-plus years, the joint housing crisis of supply and afford-
2025 FALL PREVIEW
48 October 31, 2025
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