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Be Relevant or Die!
Win the consumer “share of time”
Direct-to-Consumer is not enough
Create value to customers free time
We will describe in more details how to create value to customers by being relevant across different strategic levers . SVOD companies in the MENA markets need to employ a variety of strategies with informed data around the following identified Success Path Framework : SVOD and OTT streaming platforms need to think of a strategy beyond the “D2C box” by coping with the ever-changing consumers’ habits, lifestyle and entertainment needs. The key success factors to be competitive and stay in the game for the following years is to understand the bigger competitive entertainment landscape and trend to be able to capture higher share of consumer free time. In very simple words D2C is not enough and the name of the game is to be relevant to consumer time. u Occupy a specific content territory for strategic differentiation around thematic content to avoid content saturation u Offer a premium user app experience that adapts to consumer emerging viewing multi-screen habits with a strong content discovery techniques u Be present across the preferred consumer streaming platforms to optimize target segment reach beyond D2C through leveraging strength of connected devices and seamless on-boarding strategy u Win the consumer screen time battle by understanding consumer free time behavior across all verticals within the overall Entertainment landscape u Challenge existing barrier of the SVOD business model for content monetization in view of the changing viewership habits
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OTT Video Success Path in MENA: How can SVOD be more relevant and create long-term value
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