6
Premium User Experience
Offer seamless app experience and use AI for content discovery
Having a relevant content proposition is one great pillar, but with an inevitable streaming war in the region, new and international entrants in the MENA especially global players with deep pockets will be working on an aggressive D2C acquisition strategy. In this context the established regional OTTs should turn more on the defensive side intensifying their retention strategy and engaging customers through their CLM activation plans and creating more value to their customers throughout their streaming journey.
Enhaced User Experience Key to customer retention
Building a strong recommendation engine Key to content discovery
Churn has become a big issue in the global market, SVOD streamers are witnessing higher growth in churn rates more than increase in subscriber growth rates. Regional SVOD players should keep investing in the experience to keep the value of their content by optimizing their valuable content discovery to their customers and better showcasing their existing content catalogue via robust recommendation engines building on AI and ML and in offering better user experiences on the different platforms they support. In this context, prominent players like OSN and Shahid VIP have seen YoY growth of more than 500% as both have undergone recently a fresh revamp and upgrade of their user app, Shahid VIP crossed the 1Million subs in no time after its revamp from Shahid Plus in 2020.
New Apps with optimized experience OSN replaced their old SVOD Wavo product with OSN streaming , while Shahid VIP replaced Shahid Plus. Both new apps leverage advanced content discovery and customer recommendation tools.
7
OTT Video Success Path in MENA: How can SVOD be more relevant and create long-term value
Made with FlippingBook Learn more on our blog