THE BIG PICTURE W hile a post-pandemic drop in sales has led some to believe the plant-based revolution hasn’t quite lived up to the initial hype, others believe this recent slowdown is simply the precedent to the next iteration. One thing is for sure: this is a sector that is rife with exciting developments. Nowhere is this more true than in Asia, a market with enormous potential. Increasing competition in the plant-based market is providing fertile ground for innovative advancements in food and beverage as consumers become more aware of the benefits of healthy and climate-friendly diets . China, the biggest market in Asia, is replete with health-focused consumers thanks in large part to government policies such as Healthy China 2030, which declares that public health be a precondition for all future economic and social development, and the ‘30·60’ policy, which has committed the country to
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