THE BIG PICTURE
achieving carbon neutrality by 2060. Target consumers for plant-based brands across Asia are demanding - and have money to spend. Any company using pulses in their new products faces the challenge of showcasing these traditional crops in an aspirational, desirable way . With that in mind, we’ve selected some of the the most cutting- edge brands that promise to take the market by storm in 2024 and beyond. Disrupting Singapore’s colossal egg industry Singapore is street food heaven, world- renowned for its seafood and delicious noodle broths, many of which are adorned with a soft-boiled egg. In 2021 it was calculated that the average Singaporean ate around 390 eggs every year – some 2.21 billion eggs consumed across the nation in total. Float Foods, 1
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