THE BIG PICTURE
SMART PROTEIN IN CHINA: POWERFUL REASONS FOR TRENDING ATTITUDES
51%
OF CHINESE CONSUMERS CONSIDER THAT THE HEALTHIEST AND MOST SUSTAINABLE DIETS CONSIST OF PLANT-BASED FOODS.
49%
AGREE THAT PLANT-BASED FOODS - ESPECIALLY “BEANS, LEGUMES AND LENTILS” - OFFER ADEQUATE PROTEINS FOR HUMANS WITHOUT PROVIDING CHOLESTEROL AND UNHEALTHY SATURATED ANIMAL FAT.
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