Pulse Forward 13 | Appetite for Innovation

THE BIG PICTURE

SMART PROTEIN IN CHINA: POWERFUL REASONS FOR TRENDING ATTITUDES

51%

OF CHINESE CONSUMERS CONSIDER THAT THE HEALTHIEST AND MOST SUSTAINABLE DIETS CONSIST OF PLANT-BASED FOODS.

49%

AGREE THAT PLANT-BASED FOODS - ESPECIALLY “BEANS, LEGUMES AND LENTILS” - OFFER ADEQUATE PROTEINS FOR HUMANS WITHOUT PROVIDING CHOLESTEROL AND UNHEALTHY SATURATED ANIMAL FAT.

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