THE BIG PICTURE
themselves "flexitarians", which means there is significant demand for vegetarian and vegan alternatives. The markets also feel confident in the industry – Malaysia's meat alternative market is projected to have an annual growth rate (CAGR) of 8.64% between 2023-2028. Capturing the ready-made market in Thailand Tapping into the modern consumer’s desire for convenient fast food, Thai company Meat Avatar has created plant- based, pulse-rich meals, designed to fill the vegetarian and flexitarian fridge with ready-to-eat options. These meals are the cornerstone of Meat Avatar’s product range, creating accessible foods that are sustainable and "100% cruelty free". They produce Thai-style crispy pork, ground pork and beef, as well as the classic plant- based burgers. All of their products use a combination of soy and mung bean for 4
Made with FlippingBook - Online magazine maker