THE BIG PICTURE
48%
STATE THAT PLANT-BASED DIETS CAN HELP REDUCE WORLD HUNGER.
* SOURCE: PROVEG INTERNATIONAL'S REPORT “PLANT-BASED EATING IN CHINA: ATTITUDES AND OPPORTUNITIES”, APRIL '24.
98%
ARE EITHER ‘STRONGLY WILLING’ OR ‘WILLING’ TO ADD MORE PLANT- BASED FOOD TO THEIR DIET AFTER LEARNING ABOUT ITS BENEFITS.
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