THE BIG PICTURE
based sector. Meat Avatar has been given financial backing by Mitr Phol Group, a big hitter in the Thai sugar industry, and has recently appeared on Eating Plants, a popular Australian documentary on plant-based eating – the traction they are gaining seems positive, but their continued success will depend on uptake throughout the rest of Asia. Incremental dietary changes in South Korea "Eat plants for the planet" is the slogan of the food tech start-up The PlantEat, which uses green peas and black beans to create a variety of products designed to ease consumers away from animal products in baby steps. Meat alternatives can no longer be the sole plant-based pursuit, PlantEat Head of Global Business Development, Jay Kim acknowledged to FoodNavigator Asia: "The focus is supposed to be on protein, but although 5
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