THE BIG PICTURE
alleviation of consumer concerns given how novel the sector is." In accordance with this, The PlantEat has diversified its product range. One of its subsidiaries, Eat’s Better, produces a range of everyday products such as crackers, noodles, mayonnaise and other sauces , as well as the usual range of meat alternatives - all of which use either soybeans, black beans, peas, or some combination of the three. Eat’s Better’s range of Home Meal Replacement powders (made using pea protein) is aimed at consumers keen to remain healthy whilst losing weight, something that is often difficult given the diet regimes and diet products available on the market. Tapping into the diversity of pulses is undoubtedly an innovative approach and one that, in the competitive and challenging plant- based sector, clearly yields results.
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