SATELLITE VIEW
tonnes and will expand into edible bean markets. The USA has very good green peas that we have trouble producing to the same quality so I think they'll be somewhat of a threat there, but I don't see them taking over some of the major markets, such as the yellow pea market, which is so important to us. They will remain our competition with green peas into South America but there will also be a threat to smaller pea destinations where quality is demanded. Personally, I am much more alert to competition from the Black Sea countries than from the USA. We can handle it, as they don't tend to shift pulses in bulk as their systems aren't quite adapted to it. Where we have lost market share is on the lentil side when Australia began to ship bulk lentils after Covid – that hurts because it's a different kind of competition. As the Black Sea countries refine their production and handling system, they present a much bigger threat to Canada than the USA.
Made with FlippingBook - Online magazine maker