This event also allowed festivalgo- ers and beer enthusiasts the unique opportunity to have a conversation with the brewers themselves, as many of the brewers were on in at- tendance over the two days of this amazing event. This year’s GCBF tested the waters with three different ticket options: Entry Only - $25.00, General Admission (To - ken Inclusive) - $45.00, and Premium Admission (Token Inclusive) - $80.00. Festivalgoers with Entry Only Tick- ets received to the GCBF on either Friday or Saturday’s tasting session. They also received a beer program and a VBS x Vessel branded tasting cup and could purchase drink to- kens once inside the festival. This is always a great option for any beer festival so designated drivers can take in the action or maybe festival- goers who are new to the craft beer scene and wanted to start slow with a few tokens and test the waters.
Photo Credit - Great Canadian Beer Festival
For the first time, a Premium Tick - et option existed to offer addition- al perks to festivalgoers who wanted the full festival experience. Premi- um Ticket holders got entrance to the festival on either Friday or Sat- urday through a separate gate plus sixteen drink tokens at the gate al- lowing them to skip the token line and dive right into the beer along with their GCBF beer program and VBS x Vessel branded tasting cup. Premium Ticket holders also got ac- cess to the Premium Lounge Tent
with special food & beer pairing from the Courtney Room. Premium Ticket holders also had the opportu- nity to purchase more tokens on-site if needed to keep the craft beer par- ty going. One token was redeemable for one 4oz sample of delicious craft beer. Tokens could be purchased on-site for $2 each including tax. Red tokens from the previous year’s events or other VBS events were also redeem- able at this event.
Photo Credit - Great Canadian Beer Festival
Photo Credit - Great Canadian Beer Festival
52 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 4
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 4 53
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