Spotlight_Vol 24_Issue_4

they can only expand event hosting so much before local recreational programs and services become too frequently interrupted. Around the same time, the exhibition grounds, a 65- acre property, expressed interest in new management. The CNSSE submitted and won the management bid. Matt was “very pleased that the provincial government has significantly invested in new infrastructure to accommodate much larger event hosting opportunities” bringing new energy to the exhibition grounds. There’s a new state-of-the-art grandstand, a large new show barn, and upgrades to features like paving, electricity, plumbing, etc. Matt’s excitement is palpable, as it opens a new world of possibilities for the organization, the community, and the province to strengthen its position as a year-round tourism destination and drive year-round economic growth for the local hospitality sectors with possible new agricultural events, live music, and festivals, adrenaline sports events, and a broadened harness race season. He notes that some of their biggest events are agricultural- focused. These agricultural-focused events have a huge impact on local tourism since they bring in so many delegates from outside regions but unfortunately, they tend to fly under the radar locally because these events aren’t marketed or promoted to the general public like ticketed events (such as a concert). Matt knows that they’re just scratching the surface with the potential of events and what they could offer the region and the province in the form of an economic spinoff. Central Nova Scotia Sports and Entertainment operates as an independent nonprofit, so any surplus revenue or profit generated goes back into the organization to strengthen the services provided for the community. The CNSSE is very proud to be one of the region’s

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info@sunkissedenergy.ca

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160 D Robie St, Truro, Nova Scotia, B2N 1L1

The nonprofit, entity registered as the, Central Nova Scotia Civic Centre Society, was first created when the Rath Eastlink Community Centre (known as the RECC) was built. The community needed to develop an operating model, which is why the CNSCCS was founded. While the RECC was well-known, eventually the nonprofit needed a new brand to show that it had grown to accommodate its larger mandate for driving event tourism to additional venues. They had added several events and venues to their roster, including the Nova Scotia Provincial Exhibition Complex. Thus, the Central Nova Scotia Sports and Entertainment brand was born. CEO Matt Moore is no stranger to managing community facilities. He began his career in northern Alberta, in a leadership role at one of Canada’s larger sport and entertainment venues. Over time, Matt learned that organizations like Central Nova Scotia

Sports and Entertainment always have the opportunity to expand and grow regionally, whether it’s other arenas, aquatic centres, or sports and entertainment venues. So, he started

advocating for the idea that they could be offering more for the community and region. But he acknowledges that even with the RECC, “our Cadillac for sports & entertainment” as he calls it,

camping

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concert

1 2

3

“Very pleased that the provincial government

13

vendor village

4 5

rodeo

14

9 8

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has significantly invested in new infrastructure to accommodate much larger event hosting opportunities”

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grandstand

Passenger Drop o only

Fire extinguisher

5 Smoke Shack BBQ

Lost & found

1

13 Horsemans Club

Washrooms

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2 Merchandise tents

14 Stampede

Entrance/ Exit Security Checkpoint Mechanical Bull

6 50/50

10 Main entrance

The Rustic Table

Emergency Exit

Limited Public Parking Entrance $10 Cash only

11 Local artist stage

St. John’s Ambulance Accessible parking only

Accessible viewing area

3 First aid

7 Shuttle drop o

4 Beverage service

ATM

8 Ticket booth

12 Volunteer tent

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SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 4 77

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