impact these events have on our local economy and community pride.”
the experience is aligned to celebrate our diverse agricultural industry, rich culture and welcoming hospitality. We can’t host a pro rodeo without a world- class kitchen party hosted each night on our main stage” And the community seems to agree. At the time of the interview, over 12,000 tickets were sold for the event, which is exciting for everyone involved. For those unsure what to expect, you’ll find country music and kitchen parties, and international cowboys coming to show off their talents before the Nationals in Edmonton. But there are stakes involved: the cowfolk, both male and female, will still be competing to earn points and prize money leading up to Nationals. So, expect to see these
athletes giving their all, vying for those last few points to move up a seed for Nationals. Though it’s the first year for the Nova Scotia Stampede, Matt feels it already stands in a league of its own. “There is no other Canadian coastal rodeo like ours.” It’s right on the coast, so, visitors will enjoy a beautiful landscape, world-class hospitality, incredible musicians, and more. Rodeo events include Saddle Bronc, bareback riding, bull riding, barrel racing, saddle, and gymkhana. Matt explains that their gymkhana will be similar to an exchange race or pickup race, where two horses each have a rider, and going top speed around the track the riders will perform tricks like swapping
In taking over management of the exhibition grounds, Matt and his team knew there needed to be an annual flagship event that set them apart and put their region on the map, while staying authentically Nova Scotian. They wanted something new and unique, while capturing the country- western vibe that is experiencing a renaissance. So, while there will be a music festival, like many other Atlantic locations have, Matt said to his colleague and VP of Major Events – Kevin Bushey “Let’s create our province’s first International Professional Rodeo and ensure that
“There is no other Canadian coastal rodeo like ours”
PHOTO CREDIT - RAWHIDE RODEO
“It’s not just a musical event, it’s not just a pro rodeo, it’s a celebration of where we’re from.”
PHOTO CREDIT - CURRIE CINE MEDIA
80 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 4
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 4 81
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