DUGGAL l CREATIVE CUT 2017-18 21
PUMAPITCH PACKAGING
PUMA, with experience agency Cramer, debuted exclusive shoe packaging for members of PUMAPitch— a loyalty program dedicated to up-and-coming soccer players. PUMAPitch members receive their soccer shoes in a sleek, coded lockbox made from everlasting polypropylene instead of traditional cardboard. Each case is imprinted with an anthem that celebrates players “who dare to work harder, to be harder, to demand more— from themselves, their gear, and the game.” The wording contains a code to unlock the box, turning a purchase into an experience. DUGGAL’S ROLE Duggal led the production of dimensional, varnished metal prints hand-mounted on the outside of the boxes, and printed postcards and stickers to further strengthen the connection between brand and loyalist.
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