Creative Cut 2017-18

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CLARINS KING OF PRUSSIA l CREATIVE CUT 2017-18

CLARINS KING OF PRUSSIA

French skincare and cosmetics company Clarins has long been a mainstay in America’s top department stores, but until recently, had no standalone stores in the U.S. and only one globally. Clarins opened an 1,800-square-foot store in King of Prussia Mall, just outside of Philadelphia. The brand’s one-of-a-kind in-store design, combined with its award- winning products and on-site spa, gave Philly a new, exclusive destination for beauty. DUGGAL’S ROLE Duggal produced an array of visuals for the store, including custom magnetic panels with receptor graphics, wall graphics, optically clear and photographic prints, and a fabric graphic light box display. Duggal also provided site surveys, material consultancy and pre-production testing, all expedited for the grand opening.

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