Creative Cut 2017-18

DUGGAL l CREATIVE CUT 2017-18 41

ONE WORLD TRADE ‘NEIGHBORHOOD WALL’

For New Yorkers, One World Trade Center is more than just the tallest building in the Western Hemisphere—it is a symbol of the pride and resilience that comes with living in NYC. The main building of the reconstructed World Trade Center has attracted highly recognized companies, such as Condé Nast, Inc. Magazine, Fast Company and more. In 2017, the Durst Organization and NYC graphic design house, Language Dept., came together to create a visually inspiring commercial sales office on the building’s 63rd floor. DUGGAL’S ROLE Duggal and Language Dept. collaborated to produce a large “neighborhood wall” featuring Vibrachrome™ and Plexi pieces along with stretch screen monitors and animated graphics.

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