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LANCÔME MONSIEUR BIG MASCARA
l CREATIVE CUT 2017-18
LANCÔME MONSIEUR BIG MASCARA
Cosmetics giant Lancôme added yet another head-turner to its line of luxurious cosmetics with the debut of its Monsieur Big Mascara in 2017. Monsieur BIG Mascara is “a BIG volume mascara that delivers instant heart-stopping volume with up to 24-hour wear that lasts all night, and even the morning after, for your biggest, blackest, boldest lashes yet.” DUGGAL’S ROLE As Lancôme’s 10-year in-store graphics partner, Duggal was entrusted with creating ‘big,’ bold visuals to introduce Monsieur BIG in stores across the U.S. Tracy Pisarczyk led the Duggal team in producing thousands of illuminated transparencies and banners along with uniquely cut pieces for select stores, all with expert retouching and installation.
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