66 EMPORIO ARMANI @ WTC OCULUS l CREATIVE CUT 2017-18
EMPORIO ARMANI @ WTC OCULUS
Emporio Armani created a two-week immersive brand experience in NYC’s World Trade Center Oculus in August 2017. The luxury brand showcased its new ‘Because it’s You’ fragrance for her and ‘Stronger with You’ fragrance for him in an eye-catching pop-up store enhanced by banner graphics replicating Armani’s signature sleek imagery. DUGGAL’S ROLE In collaboration with Mission Media and Chemistry Creative, Duggal’s Carole Garcia provided material and installation consultancy to develop an 11-foot cubic banner wrap replicating the brand’s distinctive imagery with vivid detail, precise color matching and flawless adhesiveness.
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