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ST. IVES ‘MIXING BAR’
l CREATIVE CUT 2017-18
ST. IVES ‘MIXING BAR’
America’s #1 scrub brand invited guests to a first-of- its-kind experience in the heart of SoHo, where you can “see, smell, touch and create” your own custom scrubs and lotions at the St. Ives Mixing Bar using 50+ combinations of natural exfoliants, extracts and moisturizers. “In addition to showcasing many of the St. Ives ingredients people know and love, the St. Ives Mixing Bar will also offer guests the chance to experience over 20 new, on-trend skincare ingredients such as pink lychee, kale, ginger and volcanic sand,” St. Ives said in a press release. “All custom face scrubs and body lotions will retail for $12 each.” DUGGAL’S ROLE NYC communications and experiential agency, Mission Media, incorporated fun shapes and pops of color into the Mixing Bar’s interior design to evoke a sense of summer fun, while snippets of the St. Ives’ story strengthen the connection between consumer and brand. Duggal brought the Mixing Bar to life with bright vinyl graphics throughout the 1,800-square-foot space.
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