BLU WAVE BOARD CO. —Making SUPs for the Great White North
by John Allaire W hat is the first thing that comes to mind when you think about surfing? Is it the huge Pacific swells of the coast of Hawaii, California, South America or Australia, how about Central Canada? Surfing in the land of hockey heroes on frozen lakes? Well, we revisit our conversation with founder and owner of Blu Wave Board Co., Aaron Pilon, to cast your stereotypes and misgivings aside. As he lets us know that surfing is alive and well in Canada, as is Stand-Up Paddleboarding (SUP), an emerging sport with a growing following in the Great White North. Located on Georgian Bay in Wasaga Beach, Ontario, Blu Wave Board Co designs and manufactures quality boards in shapes that provide optimal paddling in a variety of conditions that are commonly found in Canada. It was founded in 2009 by avid traveler, paddler and surfer, Aaron Pilon. Pilon discovered stand-up paddleboarding on a trip to a surf town on the Pacific Coast of Mexico. He figured that a combination of his two favourite sports — surfing and kayaking — would be a hit in the lake-rich cottage countries across Canada.
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SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2019
17 AUGUST 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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