• Visitors to the Jubilee spent more than $256,000 in New Glasgow. • The spending of those attending the festival, combined with the expenditures by the Jubilee reached $464,000, generating an estimated net economic activity (GDP) of $485,000 in the Province of Nova Scotia, of which $187,000 occurred in New Glasgow. • These expenditures supported $313,000 in wages and salaries and an estimated 10 jobs. • Total tax revenues reached $186,000, of this $85,000 was attributable to the federal government, provincial tax revenues reached $84,000 and municipal taxes were $16,000, of which $9,100 was in New Glasgow. • The total economic activity generated by the 2012 New Glasgow Jubilee was $1.1 million in Nova Scotia, with $629,000 of that occurring in New Glasgow.
to all of Pictou County, not just their individual businesses. Being a sponsor for the Jubilee is part of the sum of a whole - driving economic impact in this beautiful part of Nova Scotia.” What type of economic spin off does the Jubilee provide for local businesses and on average over the three-day event how many people will attend the Jubilee venue? The most recent numbers we have at our disposal are froman economic impact study the board had completed during the 2012 Riverfront Jubilee, which show the impact that the Jubilee has on the local economy • 36% of visitors to the Jubilee are from outside the region (for the purpose of this study the New Glasgow region was defined as within a 40km radius). • 54% of visitors attended for more than one-day of the event. • Overnight visitors spent four-times more than day trip visitors purchasing other goods and services like recreation, shopping, and food and beverage.
Photo Credit: Heather MacDonald, Wonderland Photography
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JORDAN MCMILLEN Machining
42 SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2019
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