How important is social media to promoting an event like the Riverfront Jubilee? “Social media has become an important tool not only for creating and sustaining a following throughout the year to support this event, but also to use as a widespread tool for digital word-of-mouth.” George goes to on to say, “It has helped us build a recognizable brand across Nova Scotia and beyond.” If you want to learn more about the 24th annual Riverfront Jubilee or see what is happening before, during or after each show, follow them on Facebook at @JubileeNG on Twitter at @jubileeng and on Instagram at @ngjubilee. We have covered a lot but is there anything that we might have missed that you would like to share with our readers about this years Jubilee? The Riverfront Jubilee is a not-for-profit organization that is run completely by volunteers. “We have a highly committed volunteer Board of Directors, and many dedicated managers, plus the volunteer time and labour of over 300 people during the weekend festival” explained George.
Photo Credit: Heather MacDonald, Wonderland Photography
“Social media has become an important tool not only for creating and sustaining a following throughout the year to support this event.”
47 AUGUST 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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