# 2 BUSY SUMMER SEASON? TRY DOCUMENTING VS. CREATING BRAND CONTENT Although it’s tempting to let your social media presence slip when you’re busy, you must still consistently show up to build connection and community with your online audience. If not, you risk losing the momentum you previously created with your followers. If you have a booming business in the summer months ‘documenting’ your content is a great way to maintain an authentic and consistent presence that requires less time than planned content. Try documenting your content instead of creating and planning it ‘Documenting’ your content means that you are posting content as it happens, when it happens, rather than pre-planning most of your social media content. With this strategy, you’re giving your audience a behind the scenes look into the daily hustle and bustle of your business with minimal effort and time commitment.
# 3 SLOW SUMMER SEASON? SET A BIG, IMPORTANT GOAL FOR YOUR BRAND I’ve covered how you can show up best with your brand while you’re busy during the summer months, but what can you do to strengthen your brand if summer happens to be your slow season? If you’re in a commercial creative industry like me, many of your customers may take summer holidays, which can typically mean a slower time for client work. The HUGE benefit of having a lighter client workload, means that you have more bandwidth to work on your business instead of in your business. Having more time to work on your business provides you with the advantage of having space to innovate and improve key areas that you would otherwise not have as much time for. To get started – set at least one major goal that you want to achieve for your business, or your brand, by the end of the summer season. Break that goal into smaller tasks to complete each week so that you can steadily work toward achieving your goal by the Fall.
66
SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2019
67 AUGUST 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
Made with FlippingBook - professional solution for displaying marketing and sales documents online