by John Allaire N ow that summer is in full swing, we wanted readers that are heading to the beaches and wanted to catch up with Red Paddle Co to help them get the most out of their adventures this summer regardless of where it takes them over land or water. Red Paddle Co offers that experience with their inflatable SUPs. Not only are they the stiffest, most durable, and more importantly the most reliable out there in the market, they deflate, roll-up and they’re easy to transport even by hand or on your back to remote locations. Red Paddle Co looks at the paddle boarding world differently than anyone else out there as you will find out as we share their story in this month’s issue. What’s your riding style? Is it cruising and distance paddling? Is it racing? Surfing? Whitewater? Windsurfing? Maybe yoga? Whatever it is, Red Paddle Co has an inflatable stand-up paddleboard (SUP) for you. And if you’re a committed volleyballer or a Frisbee tosser, a shell collector or a photographer, the family from out of town or the girl’s weekend sort of beachgoer you’re forgiven if you, until now, have been confusing SUPs with surfboards and windboards. You should know that there’s a big difference – literally. Stand-up paddleboards are, in the words of CNN’s Health & Wellness editorial director David Allan, “something of a hybrid between a surfboard and a Venetian gondola.” Ideally for the typically-statured 180 pound male rider, a surfboard should be approximately seven feet in length while a windboard should measure eight-and-a-half feet. The average SUP, on the other hand, is 10-and-a-half feet in length – and for those yoga and Pilates-style riders out there upwards of three-to-four feet wide. Red Paddle Co’s SUPs vary – significantly so – in dimension and purpose. There’s the 22-foot four-person Dragon MSL for racers who thrive on team spirit. The 17-foot Ride XL MSL and 14-foot Ride L MSL for families or groups of friends who want to share an adventure. The 12-foot-six-inch Elite MSL for serious racers
Red Paddle Co. — Explore your world
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SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2019
87 AUGUST 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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