TZL 1552 (web)

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OPINION

A strategic advantage

I n today’s rapidly changing professional landscape, investing in licensure exam preparation for your employees is not just a perk – it’s a strategic advantage. This investment not only enhances employee engagement but also serves as a powerful tool for recruitment and retention, while providing substantial savings to the company’s budget. This investment enhances employee engagement and serves as a powerful tool for recruitment and retention.

Jeff Bornemiss

Here are the top reasons your firm should prioritize licensure exam prep: ■ Boost employee engagement by investing in your employees: † Navigating the changing landscape. Firms that offer licensure exam prep are aiding employees in adapting to significant changes in licensure exams since 2021. These changes include the transition to computer-based testing and modifications in civil specifications. The School of PE (SoPE) is equipped to handle these updates comprehensively. † Challenges in self-study. Unlike in the past, employees today face difficulties in self-

study due to these exam changes. Digital options are essential, and SoPE transitions the learning experience from outdated methods (like VHS) to modern, flexible formats akin to Netflix. † Feeling valued across industries. When companies invest in the career advancement and upskilling of their staff, employees feel valued. This investment in professional growth boosts morale and engagement. Recruiting and retention benefits: † Enhanced performance and loyalty. Engaging in employees’ career development makes them feel valued, leading to increased performance and loyalty. HR

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THE ZWEIG LETTER SEPTEMBER 9, 2024, ISSUE 1552

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