LISTING BY LIFESTYLE
DRIVEN TO DESIGN
FROM COURT TO CLOSE
How Car Enthusiasts & Formula 1 Racers are Accelerating Luxury Living
In Conversation With Geoffrey Frid
Car enthusiasts don’t just want a garage—they want a showroom.
What are car collectors and racing enthusiasts looking for in a luxury home?
“Athletes are no longer just athletes. They’re brands. The crossover between sports, business, and lifestyle is stronger than ever, and real estate is a natural extension of that.”
Geoffrey Frid’s transition from professional basketball to high-end real estate is a study in adaptability, perseverance, and an innate understanding of elite lifestyles. A former player at UC Berkeley and Northern Arizona University, Frid went on to play professionally for five years. In addition to joining both the Clippers and Lakers in the NBA Summer League, Frid played professionally in Israel, all while beginning his career as a real estate agent. Frid’s firsthand experience navigating the high-stakes world of professional sports now informs his approach to real estate, allowing him to guide high-net-worth athletes and entertainers with a grand level of expertise that extends far beyond transactions.
- Kelly Robinson
- Geoffrey Frid
For devoted car lovers, the garage has transcended its utilitarian purpose to become the very essence of the home. Lauren Forbes emphasizes that ample space and privacy are paramount. "They are looking for generous space to house their collection of vehicles," she states. "It’s not just about where the cars are parked—it’s about how the space contributes to the feeling of luxury throughout the home." Former Professional NASCAR racer, Boston Reid, further notes that enthusiasts desire more than mere storage; they prioritize accessibility.
S&E Report 35
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