Since ‘brand’ can get a little ambiguous, depend- ing on who you’re talking to, we’re talking about your brand from a customer experience stand- point. It’s the part of your brand you focus on when you’re looking to build and maintain trust with your customers! Since this makes up a large part of how you gain brand visibility, we’re sharing our tips to get your branding beach ready for you to take some much-needed time away to recharge. DON’T SHARE THAT YOU’RE ON YOUR STAY- CATION WHILE YOU’RE AWAY While ‘transparency’ may be a part of your brand, the first thing I always recommend is not sharing that you’ll be away on social media. Many business owners have their homes listed somewhere in connection with their online platforms. Between GPS data, check-ins, or smaller businesses registering under their home address—there is a lot of vulnerability around telling the world you’re going to be heading on vacation, whether it is staycation or otherwise. This is why we suggest not making a post on your business platforms to say that you will be going on vacation for a select amount of time. Instead, take the time while you’re away to capture the content you think would resonate with your audience, and then share it when you get back! Then you get a vacation while you’re gone and a content creation vacation when you get home!
SEVEN WAYS TO MAKE CUSTOMER FALL HEAD OVER HEELS FOR YOU BRAND BUILDING BRANDS WITH BRITTANY
by Brittany Pickrem
W ith the first long weekend of 2021 behind us, we start thinking about and to plan Summer getaways whether they be full staycations, long weekend getaways or time at the cottage. Whatever your plans are we hope that you will be treating yourself to some time away from the office. If you were planning on getting away to find some sun, sand and dreamy blue waves or checking out one of the many amazing festivals that occur during the Summer, well the current pandemic has put those plans on hold but that doesn’t mean that you can’t explore and vacation within your own region and support local businesses and discover all that your area of the world has to offer. While you are enjoying yourself on staycation, I have some tips to help you maintain your brand while you’re away.
FEBRUARY 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2021
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