SpotlightFebruary2021

Neither of these is what you really want for your brand. If youwant to amplify your message, create something custom that speaks to your audience and reflects who you—and the business you rep - resent—are in a personal way. Need some ideas for your out of office, let me know I would be happy to share some ideas with you and you can also find many examples on the internet.

AVOID DASHING TO THE DEADLINE We’ve all tried to fit in a last-minute project. Before vacation, before the holidays, before the end of the year—and I can’t think of a time that a last-minute project has been completed without at least 1 or 2 hiccups. Aim to start wrapping up and handing over projects and large tasks at the same time as you’ve sent out your vacation notification. This leaves you time to avoid rushing your cus- tomer’s choices or having to hire out work that you don’t have time to handle before you leave for vacation. WHAT’S NEXT? Once you’ve set up and executed a customer experience around your vacation, there’s nothing left for you to do but set that out of office email and start enjoying your time away from the office and maybe in 2022 we can be heading down South again! ~ Brittany Pickrem is a brand designer for 6 and 7-figure leaders and changemakers across the globe. Brittany provides leaders with a world- class brand strategy and style from their website to their wardrobe.

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FEBRUARY 2021 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2021

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