When we asked Ritchie, what inspired her to start Aundrea Nurse Inc and start building her own brand? She was quick to respond, “I saw an opportunity and wanted to jump on it. I figured this was my chance to start my dream of owning my own business in an industry that I was and am extremely passionate about and that I could make a difference.” She goes on to say, “It is exhilarating and a little scary to have the inde- pendence to build your own brand however, if you are going to put your heart and soul into something and dedicate your life’s work into it, then it is an added benefit that you are proud of something that is your own. Ritchie still consid- ers herself as a new business owner, as she only started Aundrea Nurse Inc in 2017 and she will be the first to say that she feels like, “I am just getting started on my entrepreneurial journey, but the brand is starting to develop to have its own identity, meaning that people are asking for the services of Aundrea Nurse Inc when they are visiting the spa.” “I am just getting started on my entrepreneurial journey, but the brand is starting to develop to have its own identity,” Ritchie sits on the board of the Canadian Society of Aesthetic Speciality Nurses (CSASN) which is a group of six aesthetic nurses who bring evidence-based education to their over 190 members across Canada. They organize cadaver labs, lectures, guest speakers and regular meetings to keep their industry safe for their patients, which she added, “is always our number one concern.” The Non-Surgical Medical Aesthetics industry is continuously evolving whether it is procedures themselves or the products available. It is a truly innovative industry. Ritchie says, “Thankfully I work with a great team of people who are all career driven individuals. Together, we attend many different trainings, Nationally and Interna- tionally to stay on top of the most up to date
information. This industry is evolving quickly so it is crucial that we are always educated.” Now it goes without saying that these days information and training sessions are happening via Skype or Zoom, but they are happening as people are looking for the services and want the most up to date products available regardless of the fact that we are in the middle of a pandemic or not. “Thankfully I work with a great team of people who are all career driven individuals.”
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FEBRUARY 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2021
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