THE (BUSINESS) CASE FOR TONY'S OPEN CHAIN
When we engage with companies, one of the most common questions we get is about the business case for joining Tony’s Open Chain. The ethical reasons for joining are clear – but how does the approach deliver financial value? How can they convince their numbers-driven teams that sourcing through this approach is not just the moral, but also the financially smart decision in the long term? The answer: there is indeed a compelling business case for becoming a Mission Ally!
Ethical We put people and the environment at the heart of our impact model—and we have the results to prove that it has a real impact on farmers, their families, and their farms.
Ethical
Operational
We strengthen operational resilience by offering flexible sourcing, long-term supply agreements, and full traceability across operational, social and environmental dimensions. Operational
Financial
Financial We enable smarter spending: by pooling Mission Allies’ programme fees to tackle root causes, companies can cut costs, reduce duplication, and unlock long-term value across people, planet, and profit.
Tony’s Open Chain demonstrates that ethical sourcing can drive both impact and commercial viability. In a nutshell
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Ending exploitation in cocoa together
Living income
Climate, environment & productivity
Human rights
Governance & finances
Interesting appendices
Scaling for change
Introduction
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