Tony's Open Chain Impact Report 2024/25

WELCOME, BIENVENUE, AKWAABA!

It’s a real pleasure to welcome you to this year’s Tony’s Open Chain impact report. As you turn these pages, we hope you’ll find a story that’s both optimistic and honest. One of growth, hard-earned lessons and a shared purpose that drives us forward. This report is about more than numbers, though they matter. They help us understand what’s working, and what still needs fixing. But behind the data lies something deeper: the lived reality of cocoa farmers today, and the role we can all play in driving change. In this report, ECOJAD, one of our partner cooperatives, provided insights into what that reality looks like for them. Cocoa farmers face extraordinary challenges. Despite record-high market prices, better livelihoods remain out of reach. After decades of prices too low for them to move out of poverty, last season finally saw farmgate prices rise above the Living Income Reference Price. It’s a step forward. But climate change, cocoa disease, and years of farm underinvestment meant many farmers earned only a little more for a lot less cocoa. High prices with long-term stability are essential for structural change. That’s why they’re embedded in the 5 Sourcing Principles. But improving pricing alone isn’t enough. Poor yields and slow crop recovery reveal the urgent need for productivity support. In response, last season we launched an Emergency Productivity Boost to help cocoa farmers recover and rebuild.

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Ending exploitation in cocoa together

Living income

Climate, environment & productivity

Human rights

Governance & finances

Interesting appendices

Scaling for change

Introduction

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